Over the past few months Centrifuge has had the honor of helping two unique clients plan and prepare for their respective national trade show events. Adding to the challenge was the fact that they were scheduled for the same week and on opposite coasts of the country!

Newest client Drive Source International sought to make a big splash at WEFTEC in Los Angeles this year, complete with a brand new 20x25 island booth design, brand message platform and integrated graphics. Dripping with digital technology in DSI’s new line of controls, Centrifuge added to the mix a dramatic new video animation and an engaging iPad presentation for the sales team.

2500 miles away from LA in the sunny city of Orlando, New Millennium was intent on building its momentum in the Design-Build market at the DBIA show. Centrifuge elevated the live BIM presentation and brand-building video for within the booth, while helping to drive booth traffic through a variety of outbound marketing communication tactics and customer cultivation techniques.

The Centrifuge team is extremely happy to be recognized by this prestigious association and its judges, with high scores across all categories. Judge’s comments included "Fresh approach, clean user experience, great photography, social media integration and access to action items (contact, log in, etc). Nicely done, Congrats!"

To view the WMA Best in Industry site, please visit http://www.webaward.org/winner.asp?eid=17602

Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries. The best are recognized with a WebAward which helps interactive professionals promote themselves, their companies, and their best work to the outside world. The WebAward Competition is the premier award recognition program for Web developers and marketers worldwide.

Special guest Paula Faris from NBC5 Sports kicked things of as business leaders heard firsthand how The Big Ten tackles market penetration and gains new revenue streams. Deputy Commissioner Brad Traviolia related growth strategies of the Big Ten to business growth in today’s economy.

Over 75 guests attended this invitation-only event, covering a wide range of topics including leadership, vision, new markets, brand image and opening new revenue streams. For more information on Q5 The Business Edge, please visit www.Q5edge.com.

Looking back at the successes of this past year, Centrifuge has strategically tailored brand value into its own identity and marketing communications. The level of trust we have been granted by our clients, and the collaborative nature of our creative work, continues to create new opportunities for us to grow with our clients.

Centrifuge thanks all of those we work with who share our common thread of market insights, strategic branding and integrated marketing communications. We look forward to an exciting future together.

“The new relationship supports our goal for strategic growth,” said Greg Bregstone, DSI Chief Financial Officer. “Centrifuge brings a research and insight-based approach to marketing and branding, which we felt was essential to an informed communication strategy.”

Once dominant in the world of heavy-duty pump and conveyor applications, the Dynamatic brand experienced significant erosion and lost market share the last two decades, due to market forces and internal management shifts. But now with new ownership and management in place, DSI has re-established a solid foundation for growth.

“This is a story of renewal and rediscovery,” says Ken Jackson, principal and director of creative services at Centrifuge.  “This is the return of a proud and important brand to the marketplace – and we have the privilege of helping a revitalized company tell that story.”

Centrifuge helped Siemens bring to life the greater brand value its customers have been asking for. With the strategic launch of this video, customers and prospects gain deeper insights to the total customer care Siemens offers. Watch Video

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. With nearly 11,000 entries from all 50 states and numerous countries, this year’s Telly Awards has been one of the most successful and competitive in the long history of the Telly Awards.

It's more than just ”practice what you preach“, it's a matter of sound business practice. If you're not being found online, and then quickly understood and engaged, then you are losing the battle for market share. As we continue to build brand value for our clients, we have also refined our value message for our customers. This new site reflects that. Centrifuge spends an enormous amount of time living in our client's industrial manufacturing worlds, uncovering opportunities and then crafting the strategies and tactics to capitalize on them. We felt it was time to upgrade our own world and capitalize on proven techniques and at the same time better showcase our creative talents.

www.centrifuge-now.com is part of our integrated marketing communications program, which includes a robust social component comprised of LinkedIn, Facebook, Twitter, YouTube, Flikr, and several blogs. SEO is a huge contributor to the success of any strategic marketing campaign, and video plays an important role in the mix.

While testimonials remain one of the most powerful brand-building tools, being recognized for your creativity and execution by your peers at the industry's premier awards competition is a strong second. Congratulations and thank you to Siemens for the opportunity to create this high-performance video. Watch video

A prestigious judging panel of over 500 accomplished industry professionals, each a past Winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 13% of entries are chosen as Winners of a Silver Telly, our highest honor.

In any strategic marketing campaign there are opportunities to connect with your customers in ways beyond product features and benefits. Siemens recognized their opportunity by gaining deep insights into their customer wants and needs. The perception of support within the US market needed a boost, and a video dedicated to all the touch points for customer care was just the answer. Watch video

Over 40 business leaders enjoyed an evening of food, spirits and wisdom as Bill traced the steps of his business life as he helped to build Maker's Mark from struggling family distillery to a brand recognized worldwide for its unique flavor and premium appeal. In tandem with a presentation from The Oliver Group on best practices for hiring the right talent, guests learned how Bill used vision, leadership, and culture to thrust his business forward.

Q5 – The Business Edge was founded and co-sponsored by Centrifuge and several business partners as a vehicle to bring business leaders and industry experts together for quarterly roundtables. America's top C-level executives have the business advantage of receiving key insights directly from experts within their organizations, throughout all four quarters of the year. Q5 provides this expertise to mid-market privately held businesses to help give them a distinct business edge. www.Q5edge.com

All the hard work, planning, and weeks of shooting and editing has paid off for the team with the success of this testimonial video. Who better to tell your brand story than your customers, and when the execution is handled at this level the awards industry takes notice. Watch Video

The international Ava Awards recognizes outstanding work by creative professionals involved in the concept, writing, direction, shooting, and editing of audio-visual materials and programs. Entries include film, analog and digital productions viewed in a wide variety of mediums- from movie screens to televisions to computers. Entrants include video and film production companies, web developers, advertising agencies, PR firms, corporate and government communication departments, producers, directors, editors, and shooters.

between sales and marketing, and the role HR plays in moving your business forward. Over 30 owners and C-level executives from a variety of mid-market industries attended the business event, held at White Eagle Country Club.

Q5 – The Business Edge was founded and co-sponsored by Centrifuge and several business partners as a vehicle to bring business leaders and industry experts together for quarterly roundtables. America's top C-level executives have the business advantage of receiving key insights directly from experts within their organizations, throughout all four quarters of the year. Q5 provides this expertise to mid-market privately held businesses to help give them a distinct business edge. www.Q5edge.com

A trip out to Iowa to meet a breeder proved that sometimes new blood is best when pure bred. Introducing Turbo, our bi-color Shelty. In addition to the added companionship, Turbo makes sure the mail and other special deliveries never arrive unannounced. And as far as creative input and unsolicited opinions go, hardly a day, meeting or phone call goes by without Turbo offering up his "ruff" comments.

from a planned visit by Paul Teutel, Sr. of Orange County Chopper fame. Paul's shop provided winning testimonial to Siemens brand of CNC and also built the first electric chopper, both on display in Siemens trade show booth. Paul posed for pictures with booth attendees next to the iconic chopper. The videos and in-booth presence helped escalate booth attendance to an all-time high.

Digital Media Director Lisa LaCount and her son Kyle had the opportunity to pose with Paul Teutel, Sr. at IMTS 2010. Siemens and Orange County Choppers unveiled the all-electric chopper as part of their booth display throughout the 6-day trade show.

television's most popular custom motorcycle shop and its daily reliance on the open road performance of Siemens Sinumerik CNC. The Centrifuge team had to work in and around the day's taping of an episode of Orange County Choppers and the constant antics of the show's cast. The hectic pace of concurrent shoot schedules was both challenging and exhilarating. By day's end unfortunately, Ken was too exhausted to take one of the OCC's bikes for a spin, and had to settle for a souvenir t-shirt. Nonetheless, the day proved to be a great ride.

Centrifuge was created a year ago to help B2B companies achieve their greater marketing, branding and sales potential, and the process is rewarding enough. An added bonus has been the recognition of our firm by several B2B marketing awards committees, including the following awards received for our services on behalf of Siemens Industry, Inc.

• Hermes International Creative Platinum Award for microsite design
• 31st Annual Telly Awards, Bronze Telly for viral video
• Gold Marcom for website design
• Internet Advertising Competition for Best B2B Manufacturing Online Video
• WebAward B2B Standard of Excellence for website design
• Videographer Awards, Award of Distinction for Video for the Web

To learn more about our firm's results-based approach to brand marketing and how we can help your company reach it's greater potential, please contact us.

Integrating video and interactive product demos have helped Siemens gain brand awareness while clearly showing the value its new CNC control brings to market. Over 40 videos enhance the strategic marketing efforts of this product launch and have been the cornerstone of an integrated marketing communications program. In addition to anchoring brand messaging on www.crackthegcode.com, these videos have supported a social media blitz via YouTube, Facebook and Twitter.

The Videographer Awards is one of the most coveted awards in the video industry, with entries from throughout the United States and several other countries. Of the 1800 entries, approximately 14 percent earned this distinction.

Watch the Relic CNC video on Centrifuge TV.

“As the kick-off episode for a year-long video adventure, it’s fantastic to see this painfully funny corporate spoof get the recognition it deserves,” said Ken Jackson, Principal / Creative Direction for Centrifuge. “We certainly felt it had a shot, pun intended.”

“Our collective aim was to illustrate the pains of ‘old reliable’ technology, and introduce our client’s far-superior challenger brand CNC control, the Siemens Sinumerik 828D,” said John Barnett, Principal / Strategic Services for Centrifuge.

A prestigious judging panel of over 500 accomplished industry professionals presided over the 31st Annual Telly Awards. With nearly 11,000 entries from all 50 states and numerous countries, this year’s Telly Awards has been one of the most successful and competitive in the long history of the Telly Awards.

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

...The website is located at www.crackthegcode.com “We are very happy to see the continued success and recognition of our online campaign on behalf of Siemens,” said Ken Jackson, Principal / Creative Direction for Centrifuge. “This is our third evolution of this site, and it keeps getting better.”

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, web based innovators and freelancers.

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

...will inspire you to take your business networking and Social Media efforts to the next level. This is a unique opportunity for Chicago area entrepreneurs, business leaders, and companies to showcase their products and services. The Expo will provide a forum for networking and developing valuable business connections. Click here for more info on the event: http://www.biznetexpo.com/speakers.html

The website is located at www.crackthegcode.com

“Of course, we’re honored to receive this award,” said John Barnett, Principal / Strategic Services for Centrifuge. “Moreover, we are very appreciative of the opportunity to help Siemens with this important global product launch.”

Nominations for best web site came from interactive agencies and web site marketing departments in more than 47 countries from around the world.

Founded by the Web Marketing Association in 1997, the WebAwards is the standards-defining competition that sets industry benchmarks for the best web sites based on the seven criteria of a successful website: Design ease of use, copywriting, interactivity, use of technology, innovation, and content.

The winning website is located at www.crackthegcode.com

It may seem untimely to have started a new agency in a recession, when so many B2B companies have cut back on advertising spending. But in the case of this upstart, success comes from a new kind of agency relationship, as the firm’s clients are discovering.

“Our passion is helping challenger brand B2B companies achieve their full potential and grow in any economy,” explains Ken Jackson, co-founder and overseer of creative direction. “We’re engineering communications that connect a customer’s deeper needs to the core expertise of our client. So when we help a client on a new product launch, we don’t view it as a product story. It’s a long-term value proposition”

The difference is one of perspective, adds John Barnett, co-founder and overseer of strategic services for the firm. “CEOs know this is a unique time for their organizations to capitalize on a sense of urgency. While we are helping B2B companies bring new products to market, we are also helping them align around a more clear articulation of their core strengths, their collective mission and the brand identity that will move the business forward long-term.”

“This was a fun and important program to us,” says John Barnett, a principal at Centrifuge. “Selden Fox is a venerable firm, and we needed to be careful about maintaining their brand identity. We helped them build event attendance, using engaging online methods. Moreover, the event was an opportunity for Selden Fox to articulate their mission and message in the context of the total event experience, from invitation to registration and throughout the event itself. As a result, they reached their attendance goal, but they also achieved some separation in their marketplace.”

Established in 1978, Selden Fox offers a comprehensive range of auditing and accounting; tax planning and preparation; and business consulting services.

The program, to launch in the spring of 2010, will reach commercial and residential contractors and features a microsite strategy for engagement, education and promotion.

“The chance to work with Powers is a privilege,” says Ken Jackson, Principal / Creative Direction at Centrifuge. “The company is very innovative in the commercial valve industry, and this is an opportunity to help them extend their brand identity even further across both the commercial and institutional markets.”

It may seem untimely to launch a new marketing communications business while in the valley of a recession, when so many B2B companies have cut back on advertising spending. However, Centrifuge Brand Marketing is not an ad agency, explains Ken Jackson, principal and overseer of creative direction for the new firm.

“Our passion is helping challenger brand B2B companies achieve their full potential and grow in any economy,” Jackson says. “We’re doing this now by helping sales and marketing professionals leverage the power of highly strategic, insight-driven business communications.”

Although just 16 weeks old, the new firm has attracted such national B2B companies as Siemens Industry, Inc. (motion control), Watts Water Technologies, Inc. (commercial and residential water valves), and New Millennium Building Systems, LLC (steel fabrication).

“Some CEO’s, sales and marketing leaders recognize this can be a time of opportunity” says John Barnett, principal and overseer of strategic services for the new firm. ”Speaking directly now to those business leaders, we can help you take advantage of your organization’s prevailing sense of urgency to rally your people around your company’s core strengths, crystallize your brand identity and grow sales by solving the deeper needs of your customers.”