Welcome to the place where you get to find out what makes me tick. As co-owner and strategic director of Centrifuge, I bring more than 20 years of B2B experience. My very linear career path has been filled with twists and turns that have helped hone my skills in discovery and strategic problem solving.

I started out with a liberal arts education (English, art, journalism), broadly prepared for no career in particular. Fortunately, my first job was with Ingersoll Rand, where I trained to become a repair technician and soon learned what makes electro-mechanical things tick. After this, I went into vocational rehabilitation to become a training program developer and business developer for not-for-profit agencies, where I learned what makes people and services tick.

Then I set out on what became my official career path to become a B2B market researcher, focusing on 1:1 interview methods and marketing strategy development. At the B2B agencies I worked for, my research activities overlapped with copywriting (journalism and English finally paying off), followed by account management and in recent years account planning, which combines an understanding of how things, services, people and organizations tick. Most recently, it has been my privilege to work with the talented professionals at Arends, a venerable and longstanding B2B agency. Much of the creative portfolio posted on our web site is work that I was centrally involved in either as account manager, strategic director, account planner or copywriter.

At last, with our launch of Centrifuge Brand Marketing, all this preparation has finally added up. Along with my associates Ken Jackson and Lisa LaCount, we believe in the transformational power of strategic marketing communications to align products, services, people, organizations and ultimately brands. This is the future of B2B strategic branding. Companies wanting to reach their full value potential require the help of a new kind of agency, otherwise they will continue to follow the allure of "fresh new ideas" when what they need is a more progressive approach to brand marketing that closes the gaps between business potential and business achievement.

Give us a call. We will help you gain the insights necessary to build your brand identity and enhance your brand image with an integrated marketing communications program focused on business growth.