CHALLENGE:
Elevate brand awareness globally
Knowles asked us to dial in on a brand identity platform that increases global awareness for a leading company with a new audio technology idea.
INTEGRATED MARKETING COMMUNICATIONS:
This brand identity program consisted of all-new internal and external communications, including a global media strategy, new database-driven web site, sales presentation kits and corporate identity guidelines for consistently branded branch sales growth. With the strategic branding of this new method for product installation, and new value communication to the marketplace, this program helped Knowles close the gap between their core technological advantage and the needs of electronics OEMs.
RESULTS:
Knowles achieved 17% sales growth in the first year. Within two years, Knowles had become the leading brand for surface mount microphones, the brand chosen by Motorola for the launch of the RAZR cell phone, and continued growth across global, leading consumer electronics companies.
