Direct marketing is a great way to open doors, increase awareness, and generate sales. Make your message impactful, offer value, and have a clear purpose. And remember: Whether you’re going digital or traditional, the success of your direct marketing effort depends on the quality of your list.
To enter a new market with maximum impact, this 3-dimensional mailer format was sent to builders in advance of direct sales calls. This previously unknown supplier made significant inroads with 100% brand recall, and most prospects accepting the initial sales call. In fact, sales teams reported seeing the box still on their prospect's desk when they met with them.
Take the leadership role by providing valuable information to your customers and prospects. Your expertise can provide content updates for your website, and outbound emails drive traffic and cultivate relationships, building trust and brand preference. Collaborating with leading publications can expand your reach and build your internal list of subscribers.
In order to cultivate its prospects and stay top of mind when they are ready to convert, Burrow’s implements this cost-effective postcard program. Recipients are reminded of the brand promise and are directed to download valuable tools to build their business.
By using emails to guide recipients to landing pages where they can download informative white papers, New Millennium is building a sales funnel that is paying off in spades. This program has generated hundreds of solid leads, prospects that identify with the value proposition New Millennium uniquely offers.