Dave Whitaker, Integrated Marketing Strategist, Centrifuge Brand Marketing

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Dave Whitaker

Integrated Marketing Strategist

What's the story? For Dave, given the client accounts he leads, that's not simply a starting point. It's a recurring conversation.

 
Dave Whitaker

As an Integrated Marketing Strategist, Dave helps plan and deploy creative campaigns and tactical business initiatives for select industrial brands in our agency's portfolio of partners. He uses story to activate strategy, stimulate engagement, and generate impact. Working closely with each client, Dave frames narratives that amplify voice and value across print, web, social, and video.

Of course, analytical insights add fuel to every communications effort. Dave helps translate key performance indicators (KPIs) and identify opportunities to drive stronger results. It's all part of applying the most effective creative execution, of separating brands from their competition.

"For us, smart messaging is about mapping the intended outcome and then applying the most effective creative execution."

Dave got his start as a newspaper feature writer and editor, which led to some early adventures in book publishing. He has ghostwritten several business books and has also published three books of his own. On the marketing and branding side, he has worked with creative agencies on a wide range of B2B and B2C projects and for 10 years managed the communications team at a noted hospitality company.

While tapping into his deep experience to support others, Dave continues to learn and grow in a career focused on creating stories with impact.

Dave Whitaker on train platform
Dave Whitaker in downtown La Grange at night
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