Don’t think of these important tactics as just literature anymore. The key word in “sales tools” is “sales,” and that is exactly what these are designed to do. In a world of short attention spans and instant web gratification, your sales tools need impact and the clarity of brand value to make a difference.
Imagine your brand in the hands (and pockets) of over 100,000 of your customers and prospects. That’s exactly what we did with this mobile app for iOS and Android. Generation 4 of this leading app provides convenient time-saving tools, training manuals, and videos for a complete brand experience.
Have a complex sell? Sales tools that demonstrate the benefits of your solution through a range of visually engaging examples will open the eyes of your customers as to what is possible. Instead of focusing on product detail, dramatic photos and illustrations bring clarity, while key advantages are highlighted in bulleted copy.
When your expertise serves a wide range of market segments, your sales kit should be designed to do so as well. This folder format communicates overall brand value while allowing for the customized insertion of individual sales sheets to match specific customer needs.
Are you challenged with the distribution of massive quantities of information to your channel partners? We solved this issue for Siemens with an interactive PDF supplied on a unique business card USB. Interactive structure allows dealers to quickly navigate to the content they need in preparation for a sale, plus all they need to support their customers post-sale.
When growing your business requires building your sales channel, you need tools your reps can readily use, in a format that supports customizable presentations. The easier you make their job, the more likely they will reach for your solution when connecting with a prospect.