Videos have the power to forge deep, meaningful connections with your brand’s essence. These videos do exactly that—and more. In addition to capturing the heart and soul of our clients they also earned the respect of our industry peers. Experience the magic in these short, powerful vignettes—and discover why each one was honored with a coveted Telly Award.
My wife and I, in our late fifties, decided to get a horse farm. Before we started building the barn, we were at a horse show. And at the horse show is where we saw classic equine. And we liked their stalls and how they did them, how they were made, and how they looked. I think the word custom is very good with classic equine because they were able to meet different needs that we had, whether they were freestanding stalls or they connected with, some of the oak posts that we have. When a mare gave birth, we wanted to be able to give them more room. So we actually have side walls that move on hinges so that I can take two stalls and convert them into one big one. I absolutely love classic stalls. They're just so strong and they're so secure. The mayor delivered the full yesterday. She was pushing on her door so hard. I was standing there like, is this gonna hold all her weight and all her force? And it did. I think that the the quality of the equipment can extend to when we have our family here, that I know that this equipment is gonna keep everybody safe. We have a lot of other people who are coming to visit the barn. We have children who are coming to visit the horses. And the way that the doors are designed brings safety not only for the horses not getting out, but for people who are looking in. I do love these animals. They are like my family. I think that our horses are happy here. I want them to have a great life. I think protecting is important in providing a safe environment for everybody that comes in here.
My name is Chad Bickford. I'm the vice president of Steel Dynamics Fabrication Group New Millennium. And I wanted to take a moment to recognize our twenty fifth anniversary. A tremendous achievement in and of itself, even more so when you think about the success that we've had in those 25 years. The heart of that involves our people. When I came to New Millennium, I was blown away. The leadership, the drive to succeed, the energy in the room, and it's like it's never stopped. The people that originally started this company 25 years ago and the culture that they created, we wouldn't be here if it wasn't for them. The new Millennium culture has always been to be the best joist manufacturer in the industry. What I've seen is a lot more collaboration between research and development, marketing, and automation. The innovation has definitely accelerated and I think gotten a lot better. It's all because of that churn and that concept we have when we just unleash that talent and then empower them to go implement. It's the strength of our last 25 years and it's going to be a key to how we're going to reach even higher levels. That's the culture that you keep that going. You can get up in the morning and drive to work and knowing you're going to a happy place. It's exciting to get up and go to work for a company that you know is financially strong, that continues to develop you and gives you growth opportunities. I'm very appreciative of the opportunities that I've been given as a New Millennium employee to develop through my career, given opportunities at multiple plants to learn from many different people. The group effort that contributed to New Millennium's success, I just have to thank every one of you. To the guys on my team in R and D, thank you. For the guys in marketing, in automation, production, sales, engineering, thank you. And to the customers out there, the guys that buy the deck and the joists and the erectors that erect it and give us feedback and tell us what we're doing right and what we're doing wrong, thank you. We couldn't do any of it without you. From the leadership down, it's been tremendous. Thank you all for the guys on the Ground Floor. They're out there welding and loading trucks. Thank you to everyone that has made this company such a great place to work in. Be very proud of the last 25 years. Enjoy these celebrations. Make them meaningful. Share that excitement. So thank you. Be safe and enjoy.
Humanity's interest in space is universal and enduring. We are driven to explore, to push the boundaries of our knowledge, to reach out and touch the distant unknown. The New Horizons spacecraft is more than 4,100,000,000 miles from Earth. Its journey has revealed valuable insights about our solar system, fueling the imaginations of scientists young and old. Precision manufacturing plays an important role in that outcome. We are humbled to be able to say, we have a part in that.
Anthony has always dreamed of serving his country, driven by a desire to protect his family and our freedom. Anthony is a highly skilled Air Force pilot, providing air superiority and global integrated intelligence, helping to make our world a much safer place. Precision manufacturing plays an important role in that outcome. We are humbled to be able to say, we have a part in that.
Paula is thrilled to be out jogging again, glad to be past all the physical therapy sessions, and thankful her surgeon had the skills and tools to help her. Over three hundred and fifty thousand spinal surgeries are performed in The US every year, greatly improving the lives of people like Paula. Precision manufacturing plays an important role in that outcome. We are humbled to be able to say, we have a part in that.
Video is an engaging medium that elevates brand experience with sights, sounds, and visceral emotion. The dynamic, multi-sensory impact of video creates a lasting impression for brand communications. 80% of web users are more likely to watch a video than read long blocks of copy. Video generates 1,200% more shares on social media than still images.
Deliver more dynamic sales presentations with video. Highlight your people, your culture, and the personality of your brand. Demonstrate how your products work, show prospects why your brand is the best choice, and let customers deliver testimony to your brand value.
Leverage video for enhanced search rankings for your website. Web pages with video are 50 times more likely to rank on Page 1. Video content developed for your website can also support your sales teams, social media posts, trade show presence, and HR recruiting efforts.
Paula is thrilled to be out jogging again, glad to be past all the physical therapy sessions, and thankful her surgeon had the skills and tools to help her. Over three hundred and fifty thousand spinal surgeries are performed in The US every year, greatly improving the lives of people like Paula. Precision manufacturing plays an important role in that outcome. We are humbled to be able to say, we have a part in that.
Putting people at the forefront of manufacturing
When I was just out of high school, the owner of the arch company I worked for in Tuscaloosa reached out to me about beginning an apprenticeship for machine tools CNC. In my mind, I had a picture of a dark, dirty, oily machine shop. But when I walked in, I was pleasantly surprised. It was clean as a whistle. And it's even cleaner today than it was twenty years ago. The next opportunity I had was in engineering. Went into an engineering role for the next several years and that was with no formal engineering education. Everything was taught to me there at Arch Tuscaloosa. I love where I work that's why I've been there for more than twenty two years. Mentoring is really at the center of our business. We want to be a continual learning, continuous improvement organization. And we're fortunate to work with industry experts across Arch that we can lean on one another to learn. The technology has changed. It's changing every day. And we're at IMTS now to see what's new. We're always looking ahead and trying to stay ahead of the curve. We know that that's the way we serve our customers best. We do a lot of space components. And it's a really cool thing to look up, you know, at night and know that some of my parts are up there. You know, they're overhead in orbit. We have a very diverse workforce. They come from a diverse background, and they're playing on the same playing field. They're playing as one team. And it's easy for us to do because everybody has different ways to contribute to get that same end goal. When we talk with young students and when they first see what machining is and what a large role it plays in their lives, you know that you've possibly planted a seed that can become a career path for someone. It's even greater when that kid comes back around and he's actually working in your shop. When we make a part that's, you know, very difficult, normally it's the product of 10 plus people, maybe 20 plus people working on that project. When we sell that to the customer and the customer's pleased, it's a success for everyone.
Creating awareness for job opportunities in manufacturing
Our top 50 managers from across the company are here today. We've been able to see different parts of our Minneapolis operation. We've made made a lot of investment in this facility. We've also been able to improve a lot of our processes through the focused efforts of our team members here. I'm really proud of this operation and the progress that they've made here to really see how this business has transformed over the course of the last several years since we acquired the business. Part of the purpose of having our 50 team members from around the country come together, they get to see an operation that they normally wouldn't get exposure to. They get to learn a lot of things walking around, seeing the different elements of this operation. They can take it back to their operation and apply it. It's a great opportunity for a lot of our senior managers to interact with one another, to get to know each other on a personal basis. And this ultimately leads to a lot more collaboration. It really allows us to capture those synergies of having so many people together through our acquisition strategy. A lot of camaraderie is built through having this event. There's a lot of team building type exercises on day two. And then the third day we get together, we do a series of presentations that really help everybody to understand where the company's been, where we are today, and ultimately where do we want to go with this business in the future. And it works out to be a lot of fun for everybody as well. So it's really a great experience for everybody involved.
Communicating vision, mission, and value
At the core of what you see in our development center here today is really a milling machine that's also the ability to do large scale three d additive and composite thermoplastic material. We needed a platform that was robust, platform that was smart, and so while we have our own software that integrates with the controls, we needed the platform to be able to handle all of the things that we put into it. This is the front half of a scale model of a large large cargo ship. So this part would mate up to the back half of the part of the boat and we would mill it all as one piece and then send it customer to do research on the geometry in a wave pool. Traditional printers, including desktop printers, print at what we call z level. What we've developed is a technique to print at other angles. So what we see behind us is printing at a 45 degree angle. What that allows us to do is print both vertical and horizontal walls without any infill, without any support. So the part behind us is actually hollowed, which means we could use less material, which is less money and less time. The machine is built off of the Siemens infrastructure. So we have an A40D as the main brains that make control. The majority of the motors are Siemens motors, Siemens PLC, Siemens motor drives, and it's really a toolbox that allows us to the projects that we need. The A40D is a CNC control, but on top, it is truly a toolbox because of its open architecture. So a lot of the collaborative work we are doing here is really about bringing our technology together and matched it with Ingersoll's ideas and technology. And this is only possible because it is an op toolbox. The brain behind it, the CNC control, the eight forty d, it's a book size module with a lot of power. It can power any size of machine. I think what engineers like about our control and the whole ecosystem, it's way more than just the control. It also has the motion chip. It also has the PLC logic chip, the sematic s seven based chip. Because it has of the integrated one system and we also provide the totally integrated automation software behind it, makes it a great playground for engineers to get everything worked out. Even more important, bring them together into one working solution. Siemens has the ability to do what we call sync actions. So actions that are computed in the background that run regardless of what the program is. So where we have taken advantage of that is written a program to automatically control speed of the screw or the extruder, so that way regardless of what speed the machine is moving at, it's putting down the correct beam geometry, the correct amount of material, which is very critical to have a successful print. The machine is a modular machine. We're able to print with the head that you see on the machine now with a one line command on the Siemens control, change from the additive head to the subtractive milling head, and then use traditional milling tools to mill the mold to a final shape for a carbon fiber layup or fiberglass layup or whatever the end use of the customer needs. So step back from that a second. Think about the fact that it's a milling machine which is taking away from the product. It's removing material. Then we're gonna stop and we're gonna tell all this technology, no. No. No. Don't do that. You have to add material to it. The software has to be capable to be able to flip back and forth like this and still maintain the customer's requirement on the part, the accuracy of the part, its overall spatial place within a certain tolerance. Without the Siemens infrastructure or the Siemens background programming, we would not be able to have our program work with a machine. So we need that collaborative working environment so that our software can talk to the Siemens software to create a successful part. For the process control of three d printing here, Ingersoll gave us a lot of feedback early on in their development phase, both in the virtual and in the real world. We took it and improved our products and rolled it right back into the solutions we provided to Ingersoll. The whole solution becomes a process. We have to have a robust engineering and technical staff and our suppliers so they can collaborate with our software engineers, with our electrical engineers, with our mechanical engineers, and that's one of the things that Siemens brings to the table for us as a partner. This collaborative relationship allows all of us actually to go to markets more quickly because it also helps us to improve our own products. We are on the cutting edge. No one else in the world did making three d prints this big or three d printing machines this big. You couldn't do that with just any type of equipment. You have to do that with a very robust and sound structure on a machine tool standpoint and you ultimately have to have an awesome set of controls and drives on the machine.
Communicating brand through customer success stories
2D and 3D animation for enhanced brand clarity
Hi everybody. This is John. This is Wolfgang. We're here to tell you about our CRM two point o efforts in The US, the second largest consumer of CNC machines. Our team of eight highly skilled machine tool experts provide importer dealer support across this demanding market. 40,000 machines are purchased in The US each year. About 28,000 of these are imported. Most machines sold in The US have captive controls. It's a real marketing challenge. Our goals are to increase awareness and preference, grow the installed base, and increase machine registration in The US. We must overcome a few lingering perceptions that sealants lack service, and sealameric is complicated. Dealers and importers are happy to sell machines with CNumeric. If we create the demand. So what are we doing to win in The US? We focus on the unique value our platform delivers. With CNumeric CNC, anything is possible. We pursue OEMs, dealers and importers who value advanced CNC and have made the commitment to and investment in selling Siemens. These customers have embraced what is possible. And we are building market pull through education and training. It's a big country. So do you wanna know how we connect with such a huge opportunity? Nationwide exposure in the form of print ads, product news, and custom articles. Direct mail of Motion World and CNC for you. Industry leading trade shows, open houses, train the trainer, road show events. Nice grouping. With great success, we are pushing the boundaries of digital media. Digital media gives us a different perspective, one we can measure in many ways. You've got mail. We started with Crack the G Code to introduce the c numeric eight two eight d in a market dominated by FANUC. It transformed into CNC for you as we know it today. Our library has grown to over 60 videos, including educational how to's and customer testimonials. Testimonials give voice to the fact that with CNumeric CNC... Anything is possible. Anything is possible. Anything is possible. Don't forget about social media. Social media is important for customer engagement and sharing. Cool. And webinars for education? Wow. How did we get into the minds and pockets of over 44,000 users? With our easy CNC app, over 5,000 pages of training documents. Plus a handy g code tool available on iOS and Android. Our strategy in The US is definitely working, and we've only scratched the surface of digital media. It's a tough race, but we are winning because with CNumeric CNC, Anything is possible. Dope.
Building brand and culture within your organization
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