Serving as Social Media & Content Coordinator at Centrifuge, Ian uses data-driven insights to help our clients compete in the complex world of digital marketing. Having started his career at Centrifuge as a copywriter, he quickly shifted toward marketing analytics, focusing on website analytics, social-media strategy, on-page and technical SEO, keyword research, and metric-based optimization across channels and platforms.
With a decade of experience in writing and copy editing, Ian's passion for learning continues to shape his approach. He thrives at the intersection of creativity and technology, ensuring that content not only tells a compelling story but also performs. Whether through SEO-driven content or strategic social campaigns, he remains committed to highlighting overlooked insights and connecting audiences with information that matters.
Ian excels at analyzing and translating data into actionable insights, using analytics to refine content strategy, improve visibility, and drive measurable results. His certifications in Local SEO, SEO Essentials, Keyword Research, On-Page SEO, and Marketing Analytics through Semrush, underscore his expertise in analytics, optimization, and digital strategy.
Throughout his career he has contributed to several published books distributed by major retailers such as Barnes & Noble and Amazon, including Corvette: 70th Anniversary, North American Trains, and John Deere. Today, Ian continues to evolve his craft, combining storytelling expertise with analytics and optimization to deliver meaningful and measurable marketing metrics.